Partners in Performance Blog

The 12 Most Persuasive Words in the English Language

persuasive wordsDo you know what the 12 most persuasive words in the English language are? Are you paying enough attention to using persuasive words in your sales communications?

Words are simple things but they carry power that you can leverage in all your communications. You need to be using them in your day to day sales meetings, presentations, emails and voice messages. If you aren’t intentional about your choice of words you are missing out. That can cost you sales!

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Email Persuasion Tip #4: Less Is More

Persuasive-emailsWhen it comes to emails that get opened by your clients and get immediate responses, less is more. The less your email looks like a “wall of words,” the more persuasive and effective it will be. Email persuasion requires attention to both email structure (see last week’s post) and formatting. An eye friendly format is key.

Too much information, especially when it’s all bunched together in long run-on sentences with no paragraph spacing, will probably not get read. It certainly won’t get an immediate response.

Why? It’s logical. It will take time … Read More

Email Persuasion Tip #3: Use a Recipe to Write a Clear Message

Recipe-for-EmailsWriting effective emails is like following a recipe when cooking. In my younger years I told my sister I wasn’t a very good cook. Her response? If you can read, you can cook. All you have to do is follow a recipe. I’ve learned over the years this is true.

Using a recipe is not only for cooking but also for sales communications…sales meetings, presentations, emails, voice messages. That’s why I love to use templates.

Here is the template for constructing persuasive emails. Why … Read More

Email Persuasion Tip #1: Create A Magnetic Subject Line

magnetIn writing persuasive emails to your clients, the subject line holds the magnetic words that will compel them to open your email.

“Open Sesame!” are the magical words used by Ali Baba in the Arabian Nights to open the door to the den filled with gold. So popular is the phrase that it has earned its place in the English Dictionary to mean “something that allows a person to enter something successfully and easily and unfailingly brings about a desired end”.

Without a magnetic … Read More

Your Email Is (NOT) Important to Us!

E-Mail AttachmentWhen an email starts with “Your email is important to us,” you can be sure it’s been generated by an automatic responder system. In other words, it hasn’t been written specifically to you by some attentive person who’s actually read your email. It’s a lie.

And yet how many of us write personal emails to clients and people we do business with – i.e. real people – and sound just as phony, just as impersonal? Worse, we write emails to clients that address our own needs and interests with little attention … Read More

A Bold Email Template Designed to Get Client Response

Email-ResponseAre you having a hard time getting clients and prospects to respond to your emails?

There is nothing more frustrating than when a good sales opportunity stalls because of no email response. If you let too much time elapse, so does energy and connection. If you’re too impatient, then the client feels pressured.

This is when to bring out a good, strong, yet appropriate email template! One that’s designed to get a response so you can move forward or move on.

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Email Persuasion: How to Get Clients to Respond

email

Email persuasion is a hot topic.

Let’s face it. Just like you, your clients are inundated DAILY with an avalanche of emails. And then it starts all over again. Day in and day out.

I consistently hear people ask “How do I get clients to respond to emails?” or if they do respond, “How can I better results from my email communications?”

Writing a great email makes the difference between getting a response, getting a meeting and making the sale. Using persuasive words and phrases is certainly a key … Read More