Partners in Performance Blog

Words That Sell – Use Persuasive Words

MeharabianPersuasive words sell. There are multiple ways to weave persuasion into the fabric of your presentation. This week in Toronto, we had a lot of fun in our UPFRONT Persuasion workshop playing with persuasive words.

Thorough preparation and proper structure are essential for a compelling delivery: they foster confidence and your ability to walk through your presentation in a clear and logical way.

Part of your preparation should most certainly include developing relevant stories for social proof, analogies and evidence to support your key … Read More

Coaching for Results: Focus, Intention, Means

Coaching-for-Results-ModelWhether you’re coaching an employee or yourself, to use coaching for results you need a model that works to bring about high performance. I’ve used a good model for years and can apply it to any client situation. It works really well with sales and presentations. Here is a recent sample of a coaching session where I demonstrate the model I use.

The key to a good model is that it must be useful. As stated in wikipedia “Conceptual models represent human intentions or … Read More

Intentional Selling: The Conversation You Need to Have

Wakeman-Parsley-Hangout-2014I invite you to listen in on a conversation I recently had about Intentional Selling with Denise Wakeman. This is an important conversation you need to be having about your own selling intentions.

Denise Wakeman, a guru in online visibility marketing, recently hosted one of her ‘Conversations with Experts’ episodes and interviewed me.

The topic was How to Sell with Intention to Create More Results. In our 30 minute conversation we discussed the 6-step sales process I have developed to help entrepreneurs, business owners … Read More

A Bold Email Template Designed to Get Client Response

Email-ResponseAre you having a hard time getting clients and prospects to respond to your emails?

There is nothing more frustrating than when a good sales opportunity stalls because of no email response. If you let too much time elapse, so does energy and connection. If you’re too impatient, then the client feels pressured.

This is when to bring out a good, strong, yet appropriate email template! One that’s designed to get a response so you can move forward or move on.

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Email Persuasion Tip #3: Use a Recipe to Write a Clear Message

Recipe-for-EmailsWriting effective emails is like following a recipe when cooking. In my younger years I told my sister I wasn’t a very good cook. Her response? If you can read, you can cook. All you have to do is follow a recipe. I’ve learned over the years this is true.

Using a recipe is not only for cooking but also for sales communications…sales meetings, presentations, emails, voice messages. That’s why I love to use templates.

Here is the template for constructing persuasive emails. Why … Read More

Email Persuasion Tip #1: Create A Magnetic Subject Line

magnetIn writing persuasive emails to your clients, the subject line holds the magnetic words that will compel them to open your email.

“Open Sesame!” are the magical words used by Ali Baba in the Arabian Nights to open the door to the den filled with gold. So popular is the phrase that it has earned its place in the English Dictionary to mean “something that allows a person to enter something successfully and easily and unfailingly brings about a desired end”.

Without a magnetic … Read More

Your Email Is (NOT) Important to Us!

E-Mail AttachmentWhen an email starts with “Your email is important to us,” you can be sure it’s been generated by an automatic responder system. In other words, it hasn’t been written specifically to you by some attentive person who’s actually read your email. It’s a lie.

And yet how many of us write personal emails to clients and people we do business with – i.e. real people – and sound just as phony, just as impersonal? Worse, we write emails to clients that address our own needs and interests with little attention … Read More

Email Persuasion: How to Get Clients to Respond

email

Email persuasion is a hot topic.

Let’s face it. Just like you, your clients are inundated DAILY with an avalanche of emails. And then it starts all over again. Day in and day out.

I consistently hear people ask “How do I get clients to respond to emails?” or if they do respond, “How can I better results from my email communications?”

Writing a great email makes the difference between getting a response, getting a meeting and making the sale. Using persuasive words and phrases is certainly a key … Read More