Partners in Performance Blog

Ask Sales Questions & Tip These Odds in Your Favour

Forrester statHow important is it to ask the right sales questions? Forrester Research published an astonishing stat which claims that the first seller to set a vision into a clear path to value has a 74% chance of winning the deal. That’s worth repeating…a 74% chance of winning the deal!

This amazing statistic is getting a lot of buzz in sales blogs and numerous LinkedIn group discussions. And rightfully so.

What this means is that you have a three to one advantage over the … Read More

The #1 Mistake in Handling Sales Objections

Sales-ToolsThink about a recent sales objection that you’ve encountered, one that typically surfaces in your selling world. What do you do when presented with a tough objection? Do you jump in to answer it with a convincing statement?

If so, how is that working for you? Likely, not very well. Here’s why.

Telling is not selling

We know that questions persuade more powerfully than any other selling skill. We know that ‘pitching’ our ideas, products and solutions without getting grounded in clients’ needs beforehand makes it next to impossible to position value.

Read More

Gaining Client Perspective – From the Eyeballs of the Client

Client-PerspectiveUsing ‘Perceptual Positions’ is a powerful way to mentally shift into your client’s shoes and gain that powerful client perspective. But here’s what I recently learned when I actually physically experienced the world from my client’s perspective. It was astonishing!

A new prospect phoned me to let me know she was interested in purchasing my video training on ‘13 Expert Tips for Creating Truly Persuasive Presentations’. She expressed frustration because the information page lacked clarity about what she was actually buying and in what format. Yikes! I was very grateful for the … Read More

What’s the Most Important Selling Skill?

ShoesWhich of these selling skills do you believe to be the most important?

Prospecting skills? Questioning abilities? Objection handling? Closing skills? Ability to deliver a great presentation? Get referrals?

All are important. But I believe there’s one that beats all the rest hands down. It’s the ability to put yourself in your client’s shoes. To think like they think and feel what they feel. And to see the world from their perspective.

Read More

How Listening and Sales Go Together

An often overlooked sales skill is listening. And I mean really listening. To the point of “zipping it!” Listening is a pre-requisite for persuasion. If your client or prospect doesn’ t feel heard, they will resist your offer.

Here’s what I tell my clients who want better sales results: Listen with the intention to hear. So often we fall into the bad habit of listening with the intention to answer without really hearing what’s said. This is flat out dangerous. It costs you sales.

For example, when coaching sales people on … Read More

Pitching Disguised As Questions

In the work I do helping sales people to become more effective, we focus a lot on questioning skills. Let’s assume it’s your intent to ask questions in order to uncover your customer’s needs, likes, dislikes and perspectives. Here’s a typical question that is used by many sales professionals.

“If I could show you a way to easily solve your problem, would that be of interest to you?”

Let’s look at this question and examine why it isn’t effective.

Here are just a few reasons:

The intention behind the question is … Read More

Favourite Client Stories: How Jim’s Success Almost Got in His Way

Jim Bentley (name changed) is a well respected, seasoned sales professional with solid expertise in the financial services industry. He has long standing clients, with whom he enjoys excellent relationships. He is one of the top sales producers for his company. In spite of his sales success, he almost missed out on solidifying one of his best client relationships.

Jim participated in the Intentional Selling™ program as part of a company wide initiative. Part of the training process includes identifying limiting assumptions that might unconsciously block sales success. … Read More

Top Sales Errors: Why Pitching Product Doesn’t Work

Questions will help you persuade more powerfully than any other selling behaviour. Yet the number one error that I consistently see sales professionals make is not asking enough questions to clarify the needs of their clients.

In my sales training and coaching, I’ve seen even seasoned sales professionals lead with their product, solution or ideas rather than leading with questions. Pitching product (showing up and “throwing up”) is hoping that if I talk about my product enough, something will stick. But it will annoy, overwhelm and cause your client … Read More