Partners in Performance Blog

6 Persuasion Elements in Storytelling: Are you Using These Tactics?

Yesterday was the final ‘presentation showcase’ day for Pro Track Speakers Academy – a yearlong boot camp for emerging speakers at the Canadian Association of Professional Speakers (CAPS). I had the privilege of evaluating the final presentations along with two of my esteemed CAPS colleagues Peri Shawn and Richard Peterson.

While we covered the gamut in our feedback critiques, the art and skill of storytelling was the prevalent theme that was woven throughout the fabric of the day. Everyone incorporated story and more than a few were masterful storytellers.

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Presentations That Persuade – Create Word Pictures

Storytelling is both an art and a skill. Our guest author Dr. Patsi Krakoff wrote about this in “Presentations That Persuade: Stories Drive Action,” last week.

For me, there’s nothing more compelling than watching a masterful storyteller in action. It is magical. Ever since primitive tribes sat around a fire to tell their adventures, we’ve become fascinated by stories. But how do your become skilled at this when making a presentation?

Here is one technique that will take your storytelling game to the next level and … Read More

Presentations that Persuade: Stories Drive Action!

A guest post by Dr. Patsi Krakoff, author of the blog WritingontheWeb.com and writer/editor of Content for Coaches and Consultants.

Presentations can be really good and still not generate any action from the audience. Why is content marketing and persuasion so elusive, and what can you do drive results, to set people on fire?

When it comes to making a presentation, most professionals start from their point of view. Of course, who wouldn’t?

“We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.”

While this business professional … Read More

Presentations: What do Gestures have to do with Persuasion?

This is a guest post from my associate Judie Knoerle, owner of Red Cup Presentations and author of UPFRONT Persuasion Through Presentation.

As a presentation coach I find the most often asked question is, “What do I do with my hands?” Holding them behind your back signals you’re hiding something. Clutching them in front of your body, protecting vital organs, signals you’re nervous. Gesturing as you would in normal conversations usually entails unconsciously emphasizing almost every word in a phrase. None of these actions is appropriate for presentations. … Read More

Persuasion Series: Is Your Energy Contagious?

Judie Knoerle, my colleague and author of UPFRONT Persuasion Through Presentation, a globally branded presentations skills program has contributed this post to our Persuasion Series. Judie is a presentations coach extraordinaire and she is called the “Presentations Whisperer” in Chicago where she lives.

I’ve always believed that we should surround ourselves with people who replenish our energy rather than drain it. Audiences feel similarly about presenters.

If you speak at a low volume with limited voice modulation and few gestures, you will drain the energy of the audience as … Read More

Presentations: Is Persuasion a Dirty Word?

In the work I do coaching people in sales and presentation effectiveness, I see people being tentative about the word “persuasion”. They don’t want to come across as pushy or manipulative. With this mindset, they beat around the bush. Is that true for you?

In many ways, becoming persuasive is like making money or losing weight: everyone wants it, but few do what they need to do. They want it, but at the same time, they’re afraid of it. In fact, people sabotage their own efforts.

Every day we’re trying … Read More

Presentations: Why People Fail at Persuasion

Canadian Venture Communications CEO and Dragons’ Den co-star Arlene Dickinson has released her book Persuasion: A New Approach to Changing Minds. In an interview, Arlene speaks about one reason people fail to persuade — the feeling that their opinion isn’t valued or valuable.

People have a thought in their heads but they don’t say it because they aren’t confident about how it will be received. In her interview she says, “If you don’t say how you really feel, then you are guilty of letting other people make choices … Read More

Sales Not Working? Try Different for Sales Success

I’d like to challenge you to try something different this week in your sales process. For example, to improve your sales success, you could change your opening question. Be surprising. See if you can wake up people – and yourself – by saying the unexpected. See if you get better sales results.

A blog post by marketing expert Seth Godin reminds me of a best practice that has worked for me consistently through my sales and personal life– to ‘try different’. Not try harder, but try different.

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