Partners in Performance Blog

Email Persuasion Tip #2: Create a Compelling Opening

5 Essential Email IngredientsThe #1 essential ingredient of writing effective emails is to create a magnetic subject line that compels your clients to promptly open your email.

The #2 key is crafting a compelling opening sentence. This is so important, yet many people start off on the wrong foot. They forget to put the reader’s needs first, what’s important to them, and what will make them hungry to find out what your email says.

Once opened, the goal is to pull your client into … Read More

Email Persuasion Tip #1: Create A Magnetic Subject Line

magnetIn writing persuasive emails to your clients, the subject line holds the magnetic words that will compel them to open your email.

“Open Sesame!” are the magical words used by Ali Baba in the Arabian Nights to open the door to the den filled with gold. So popular is the phrase that it has earned its place in the English Dictionary to mean “something that allows a person to enter something successfully and easily and unfailingly brings about a desired end”.

Without a magnetic … Read More

Your Email Is (NOT) Important to Us!

E-Mail AttachmentWhen an email starts with “Your email is important to us,” you can be sure it’s been generated by an automatic responder system. In other words, it hasn’t been written specifically to you by some attentive person who’s actually read your email. It’s a lie.

And yet how many of us write personal emails to clients and people we do business with – i.e. real people – and sound just as phony, just as impersonal? Worse, we write emails to clients that address our own needs and interests with little attention … Read More

Email Persuasion: How to Get Clients to Respond

email

Email persuasion is a hot topic.

Let’s face it. Just like you, your clients are inundated DAILY with an avalanche of emails. And then it starts all over again. Day in and day out.

I consistently hear people ask “How do I get clients to respond to emails?” or if they do respond, “How can I better results from my email communications?”

Writing a great email makes the difference between getting a response, getting a meeting and making the sale. Using persuasive words and phrases is certainly a key … Read More

The 12 Most Persuasive Words in the English Language

persuasive wordsDo you know what the 12 most persuasive words in the English language are? Are you paying enough attention to using persuasive words in your sales communications?

Words are simple things but they carry power that you can leverage in all your communications. You need to be using them in your day to day sales meetings, presentations, emails and voice messages. If you aren’t intentional about your choice of words you are missing out. That can cost you sales!

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What the Ice Storm Taught Me about Sales Preparation

Preparing for Sales What do sales preparation and preparing for the next big winter storm have in common?

More than you might think, as I have learned!

If you live in Toronto and the surrounding areas, you experienced the wrath of the ice storm during the frigid Christmas holiday season. It was devastating and everyone had their stories.

We live in the country about one hour outside of Toronto and our power was out for 6 days and five nights. We had no heat, … Read More

Avoid Sales Call to Action Mistake #3 and Shorten Your Sales Cycle

What makes a sales Call to Action effective? I believe that a good call to action can make a huge difference in your sales results and the length of your sales cycle. It’s not the only sales skill to hone but it sure is worthy of attention. Faster and more sales is a good thing!

According to Profit Magazine, 67% of sales people don’t ask for a call to action let alone do it well. Read … Read More