Partners in Performance Blog

Intentional Selling : The Power of Intention for Accelerating Sales Results

Intentional-SellingAnyone who works with me and knows me has heard me rave about the power of intention. It’s no accident that I named my sales process training Intentional Selling. What does the word ‘intention’ mean to you? How would you define it? And what does it have to do with selling anyway?

In my Intentional Selling workshops one of the foundational concepts I establish right at the beginning is the power of intention. When I ask people what the word intention means to them, … Read More

Referral Tips: How to Ask a Client for a Great Lead

Generate-LeadsThis is the third post in a series on referral marketing. In our first post, 3 Reasons You’re Not Using Referral Marketing for New Leads, we explored how our mindset gets in our own way. We then focused on when to ask a client for a referral and the importance of specificity. In this post we’ll look at how to ask a client for a referral, so that it actually turns into a great sales lead.

Early in my career, I used to marvel at ‘Susie’ who was consistently the top sales … Read More

3 Reasons You’re Not Using Referral Marketing for New Leads

how to get referralsThe most streamlined source of new business is to develop opportunities with existing clients, including asking them for referrals.

Event marketing, email marketing, research marketing, social media marketing are all excellent strategies for getting new leads for sales. But by far, one of the most under-utilized source of new business: referral marketing.

According to a study titled “Referral Programs and Customer Value” (published January 2011 issue of the American Marketing Association’s Journal of Marketing), customer referral programs are indeed a financially attractive way for firms to acquire new customers.

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What the Ice Storm Taught Me about Sales Preparation

Preparing for Sales What do sales preparation and preparing for the next big winter storm have in common?

More than you might think, as I have learned!

If you live in Toronto and the surrounding areas, you experienced the wrath of the ice storm during the frigid Christmas holiday season. It was devastating and everyone had their stories.

We live in the country about one hour outside of Toronto and our power was out for 6 days and five nights. We had no heat, … Read More

How Long Is Your Sales Cycle?

It is as long as you think it is.

As we think, so we shall do: If we think something will take a long time, it most certainly will.

While there are many factors that contribute to compressing sales cycle time, shifting our beliefs and assumptions is certainly a critical starting point. It’s like the classic children’s story about the little engine that could. ..”I think I can, I think I can, I think I can.”

A client recently told … Read More

Presentations: Is Persuasion a Dirty Word?

In the work I do coaching people in sales and presentation effectiveness, I see people being tentative about the word “persuasion”. They don’t want to come across as pushy or manipulative. With this mindset, they beat around the bush. Is that true for you?

In many ways, becoming persuasive is like making money or losing weight: everyone wants it, but few do what they need to do. They want it, but at the same time, they’re afraid of it. In fact, people sabotage their own efforts.

Every day we’re trying … Read More

Presentations: Why People Fail at Persuasion

Canadian Venture Communications CEO and Dragons’ Den co-star Arlene Dickinson has released her book Persuasion: A New Approach to Changing Minds. In an interview, Arlene speaks about one reason people fail to persuade — the feeling that their opinion isn’t valued or valuable.

People have a thought in their heads but they don’t say it because they aren’t confident about how it will be received. In her interview she says, “If you don’t say how you really feel, then you are guilty of letting other people make choices … Read More

Smart Sales People: A Common Mistake Even They Make

Sales professionals clearly understand the need for structure and process for the delivery of their products and services and yet, many of the smart sales people I talk with don’t have a clear process for selling. Having a clear sales process is very important and here’s why.

A clear sales process allows professionals to be who they are and to demonstrate their expertise during the selling process. For example, in all our sales training we incorporate a 6-step process that easily aligns the selling process with your identity as a consultant.

The 6-step sales process is a framework that guides … Read More