Partners in Performance Blog

Words That Sell – Use Persuasive Words

MeharabianPersuasive words sell. There are multiple ways to weave persuasion into the fabric of your presentation. This week in Toronto, we had a lot of fun in our UPFRONT Persuasion workshop playing with persuasive words.

Thorough preparation and proper structure are essential for a compelling delivery: they foster confidence and your ability to walk through your presentation in a clear and logical way.

Part of your preparation should most certainly include developing relevant stories for social proof, analogies and evidence to support your key … Read More

The 12 Most Persuasive Words in the English Language

persuasive wordsDo you know what the 12 most persuasive words in the English language are? Are you paying enough attention to using persuasive words in your sales communications?

Words are simple things but they carry power that you can leverage in all your communications. You need to be using them in your day to day sales meetings, presentations, emails and voice messages. If you aren’t intentional about your choice of words you are missing out. That can cost you sales!

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How to Be Persuasive: Eliminate Filler Words

Words To EliminateHow can your presentations be persuasive? Do you allow filler words to diminish the power of your message?

Words have great power to be persuasive as highlighted in our post The 12 Most Persuasive Words of the English Language.

But when words are used as fillers to replace what should be a pause, they do just the opposite. You risk losing credibility, your audience and your sales opportunity.

The following guest post by Judie Knoerle author of UPFRONT Persuasion Through Presentation gives you some tips on how to be more … Read More

Persuasive Presentations: 6 Tips to Be Concise

Do you suffer from rambling in public speaking? If not, I am sure you’ve experienced the pain of a presentation that goes on and on… and on! If you want to give a persuasive presentation be concise.

Unfortunately, even if there are important nuggets to be heard, they’re lost on the audience. Instead of listening to the key points, the audience disengages and begins self-talk: “When is this guy going to quit?!” or, “Get to the point already!”

Rambling is one of the biggest killers of persuasive presentations. By the … Read More

Truly Persuasive Presentations: Don’t Goof Up Like the Olympic Officials

I was glued to the Olympics this past month. The athletes were spectacular but the presenters at the ceremonies, not so much. Wouldn’t you think with four years to prepare they would have had truly persuasive presentations, speaking from their hearts rather than reading from a script?

I guess four years or four days isn’t going to make a difference if you’re not following truly persuasive presentation guidelines. If they had followed these three simple tips, they … Read More

Email Persuasion Tip #3: Use a Recipe to Write a Clear Message

Recipe-for-EmailsWriting effective emails is like following a recipe when cooking. In my younger years I told my sister I wasn’t a very good cook. Her response? If you can read, you can cook. All you have to do is follow a recipe. I’ve learned over the years this is true.

Using a recipe is not only for cooking but also for sales communications…sales meetings, presentations, emails, voice messages. That’s why I love to use templates.

Here is the template for constructing persuasive emails. Why … Read More

Email Persuasion Tip #1: Create A Magnetic Subject Line

magnetIn writing persuasive emails to your clients, the subject line holds the magnetic words that will compel them to open your email.

“Open Sesame!” are the magical words used by Ali Baba in the Arabian Nights to open the door to the den filled with gold. So popular is the phrase that it has earned its place in the English Dictionary to mean “something that allows a person to enter something successfully and easily and unfailingly brings about a desired end”.

Without a magnetic … Read More

Email Persuasion: How to Get Clients to Respond

email

Email persuasion is a hot topic.

Let’s face it. Just like you, your clients are inundated DAILY with an avalanche of emails. And then it starts all over again. Day in and day out.

I consistently hear people ask “How do I get clients to respond to emails?” or if they do respond, “How can I better results from my email communications?”

Writing a great email makes the difference between getting a response, getting a meeting and making the sale. Using persuasive words and phrases is certainly a key … Read More