Partners in Performance Blog

How Long Is Your Sales Cycle?

It is as long as you think it is.

As we think, so we shall do: If we think something will take a long time, it most certainly will.

While there are many factors that contribute to compressing sales cycle time, shifting our beliefs and assumptions is certainly a critical starting point. It’s like the classic children’s story about the little engine that could. ..”I think I can, I think I can, I think I can.”

A client recently told … Read More

Top Sales Errors: Why Pitching Product Doesn’t Work

Questions will help you persuade more powerfully than any other selling behaviour. Yet the number one error that I consistently see sales professionals make is not asking enough questions to clarify the needs of their clients.

In my sales training and coaching, I’ve seen even seasoned sales professionals lead with their product, solution or ideas rather than leading with questions. Pitching product (showing up and “throwing up”) is hoping that if I talk about my product enough, something will stick. But it will annoy, overwhelm and cause your client … Read More

Sales Not Working? Try Different for Sales Success

I’d like to challenge you to try something different this week in your sales process. For example, to improve your sales success, you could change your opening question. Be surprising. See if you can wake up people – and yourself – by saying the unexpected. See if you get better sales results.

A blog post by marketing expert Seth Godin reminds me of a best practice that has worked for me consistently through my sales and personal life– to ‘try different’. Not try harder, but try different.

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Intentional Selling: The Conversation You Need to Have

Wakeman-Parsley-Hangout-2014I invite you to listen in on a conversation I recently had about Intentional Selling with Denise Wakeman. This is an important conversation you need to be having about your own selling intentions.

Denise Wakeman, a guru in online visibility marketing, recently hosted one of her ‘Conversations with Experts’ episodes and interviewed me.

The topic was How to Sell with Intention to Create More Results. In our 30 minute conversation we discussed the 6-step sales process I have developed to help entrepreneurs, business owners … Read More

What to Do When Prospects Don’t Answer Your Emails

Email-ResponseWhat the heck do you do when your clients or prospects don’t answer your emails? I get asked this question a lot. It’s especially frustrating when your client initially expressed interest in moving forward with a next step. Now it feels like the opportunity has evaporated into the ether.

What does one do? You don’t want to be a pest and you also want to be persistent in an appropriate way.

For starters, it’s important that you leave strong voice messages and write effective … Read More

Email Persuasion Tip #3: Use a Recipe to Write a Clear Message

Recipe-for-EmailsWriting effective emails is like following a recipe when cooking. In my younger years I told my sister I wasn’t a very good cook. Her response? If you can read, you can cook. All you have to do is follow a recipe. I’ve learned over the years this is true.

Using a recipe is not only for cooking but also for sales communications…sales meetings, presentations, emails, voice messages. That’s why I love to use templates.

Here is the template for constructing persuasive emails. Why … Read More

Your Email Is (NOT) Important to Us!

E-Mail AttachmentWhen an email starts with “Your email is important to us,” you can be sure it’s been generated by an automatic responder system. In other words, it hasn’t been written specifically to you by some attentive person who’s actually read your email. It’s a lie.

And yet how many of us write personal emails to clients and people we do business with – i.e. real people – and sound just as phony, just as impersonal? Worse, we write emails to clients that address our own needs and interests with little attention … Read More

Email Persuasion: How to Get Clients to Respond

email

Email persuasion is a hot topic.

Let’s face it. Just like you, your clients are inundated DAILY with an avalanche of emails. And then it starts all over again. Day in and day out.

I consistently hear people ask “How do I get clients to respond to emails?” or if they do respond, “How can I better results from my email communications?”

Writing a great email makes the difference between getting a response, getting a meeting and making the sale. Using persuasive words and phrases is certainly a key … Read More