Partners in Performance Blog

A Bold Email Template Designed to Get Client Response

Email-ResponseAre you having a hard time getting clients and prospects to respond to your emails?

There is nothing more frustrating than when a good sales opportunity stalls because of no email response. If you let too much time elapse, so does energy and connection. If you’re too impatient, then the client feels pressured.

This is when to bring out a good, strong, yet appropriate email template! One that’s designed to get a response so you can move forward or move on.

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What to Do When Prospects Don’t Answer Your Emails

Email-ResponseWhat the heck do you do when your clients or prospects don’t answer your emails? I get asked this question a lot. It’s especially frustrating when your client initially expressed interest in moving forward with a next step. Now it feels like the opportunity has evaporated into the ether.

What does one do? You don’t want to be a pest and you also want to be persistent in an appropriate way.

For starters, it’s important that you leave strong voice messages and write effective … Read More

Email Persuasion Tip #4: Less Is More

Persuasive-emailsWhen it comes to emails that get opened by your clients and get immediate responses, less is more. The less your email looks like a “wall of words,” the more persuasive and effective it will be. Email persuasion requires attention to both email structure (see last week’s post) and formatting. An eye friendly format is key.

Too much information, especially when it’s all bunched together in long run-on sentences with no paragraph spacing, will probably not get read. It certainly won’t get an immediate response.

Why? It’s logical. It will take time … Read More

Email Persuasion Tip #3: Use a Recipe to Write a Clear Message

Recipe-for-EmailsWriting effective emails is like following a recipe when cooking. In my younger years I told my sister I wasn’t a very good cook. Her response? If you can read, you can cook. All you have to do is follow a recipe. I’ve learned over the years this is true.

Using a recipe is not only for cooking but also for sales communications…sales meetings, presentations, emails, voice messages. That’s why I love to use templates.

Here is the template for constructing persuasive emails. Why … Read More

Email Persuasion Tip #2: Create a Compelling Opening

5 Essential Email IngredientsThe #1 essential ingredient of writing effective emails is to create a magnetic subject line that compels your clients to promptly open your email.

The #2 key is crafting a compelling opening sentence. This is so important, yet many people start off on the wrong foot. They forget to put the reader’s needs first, what’s important to them, and what will make them hungry to find out what your email says.

Once opened, the goal is to pull your client into … Read More

How to Get All Your Client Emails Opened

Hand from a monitor screen holding e-mail letter Vector

How can you make sure all your client emails get opened? Put yourself in your clients’ shoes and think about what goes through their minds.

“Why should I open this email now?” This is the question that your clients and prospects ask themselves each and every time they face their mountain of emails each and every single day. How can you make sure the emails you send to your clients get opened every time?

Email best … Read More

Email Persuasion Tip #1: Create A Magnetic Subject Line

magnetIn writing persuasive emails to your clients, the subject line holds the magnetic words that will compel them to open your email.

“Open Sesame!” are the magical words used by Ali Baba in the Arabian Nights to open the door to the den filled with gold. So popular is the phrase that it has earned its place in the English Dictionary to mean “something that allows a person to enter something successfully and easily and unfailingly brings about a desired end”.

Without a magnetic … Read More

Your Email Is (NOT) Important to Us!

E-Mail AttachmentWhen an email starts with “Your email is important to us,” you can be sure it’s been generated by an automatic responder system. In other words, it hasn’t been written specifically to you by some attentive person who’s actually read your email. It’s a lie.

And yet how many of us write personal emails to clients and people we do business with – i.e. real people – and sound just as phony, just as impersonal? Worse, we write emails to clients that address our own needs and interests with little attention … Read More