Partners in Performance Blog

Your Email Is (NOT) Important to Us!

E-Mail AttachmentWhen an email starts with “Your email is important to us,” you can be sure it’s been generated by an automatic responder system. In other words, it hasn’t been written specifically to you by some attentive person who’s actually read your email. It’s a lie.

And yet how many of us write personal emails to clients and people we do business with – i.e. real people – and sound just as phony, just as impersonal? Worse, we write emails to clients that address our own needs and interests with little attention … Read More

Email Persuasion: How to Get Clients to Respond

email

Email persuasion is a hot topic.

Let’s face it. Just like you, your clients are inundated DAILY with an avalanche of emails. And then it starts all over again. Day in and day out.

I consistently hear people ask “How do I get clients to respond to emails?” or if they do respond, “How can I better results from my email communications?”

Writing a great email makes the difference between getting a response, getting a meeting and making the sale. Using persuasive words and phrases is certainly a key … Read More

Presentation Nerves: Avoid The Apology Mistake

In a recent UPFRONT Persuasion workshop, we were exploring how to overcome presentation nerves. One of the participants mentioned that her worst fear was going blank. It’s not fun when you’re staring out at your audience for what feels like an eternity and you have no idea where you are in your presentation or what you’re supposed to say next.

A fellow participant had been a competitive singer in her younger days and she commented on how points were lost when the … Read More

Presentations: Is Persuasion a Dirty Word?

In the work I do coaching people in sales and presentation effectiveness, I see people being tentative about the word “persuasion”. They don’t want to come across as pushy or manipulative. With this mindset, they beat around the bush. Is that true for you?

In many ways, becoming persuasive is like making money or losing weight: everyone wants it, but few do what they need to do. They want it, but at the same time, they’re afraid of it. In fact, people sabotage their own efforts.

Every day we’re trying … Read More