Partners in Performance Blog

Referral Tips: How to Ask a Client for a Great Lead

Generate-LeadsThis is the third post in a series on referral marketing. In our first post, 3 Reasons You’re Not Using Referral Marketing for New Leads, we explored how our mindset gets in our own way. We then focused on when to ask a client for a referral and the importance of specificity. In this post we’ll look at how to ask a client for a referral, so that it actually turns into a great sales lead.

Early in my career, I used to marvel at ‘Susie’ who was consistently the top sales … Read More

Ask for a Referral from Your Client: Have Good Timing & Be Specific

Referrals-WelcomeWhen is the best time to ask for a referral?

When you have delivered value and have demonstrated your abilities to impact behaviours and results, then you have earned the right to ask your client for a referral.

This can happen any time during a client engagement:

When you’ve delivered a great idea When you’ve had a great consulting session When they express appreciation for your work Most certainly the end of a successful project is a natural moment to ask

You would never forget to send a client the invoice for … Read More

3 Reasons You’re Not Using Referral Marketing for New Leads

how to get referralsThe most streamlined source of new business is to develop opportunities with existing clients, including asking them for referrals.

Event marketing, email marketing, research marketing, social media marketing are all excellent strategies for getting new leads for sales. But by far, one of the most under-utilized source of new business: referral marketing.

According to a study titled “Referral Programs and Customer Value” (published January 2011 issue of the American Marketing Association’s Journal of Marketing), customer referral programs are indeed a financially attractive way for firms to acquire new customers.

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The Dragon of Resistance: Gain Power Over Procrastination

Resistance-DragonIf you’re like me, you’ve got big plans and goals for 2014. But what happens when procrastination rears it’s ugly head and stops you from your intended tasks? Like a vicious dragon, resistance is deadly.

The month of January is a time for reflection and refocus on our priorities. I’ve been reading plenty of blogs and articles on the importance of setting goals and success strategies for achieving our goals. All good stuff – in theory. But the true measure of a good read … Read More

Use Stories in Presentations to Persuade

Stories-in-presentationsIf there’s one thing I’ve learned in my years teaching and coaching better presentations and sales, it’s this: Stories persuade. Using stories in presentations capture the audience’s attention. Stories engage our emotions. They make us want to take action. They make us want to buy: stories sell.

I’ve seen it time and again. My clients in the financial services industry love their numbers and understandably so. But the most successful presenters move beyond facts and figures which aren’t as memorable as narrative They bring … Read More

How To Prepare YOURSELF for Presentations: 5 Simple Steps to Stay Calm and Focused

calm-1 How do you prepare YOURSELF for presentations? In my last post, I offered three simple preparation steps to be on target for your next presentation. But all the preparation in the world won’t get successful results if you’re nervous or appear to be. It’s important to know how to prepare YOURSELF for your presentations.

I once worked with a woman who said she gets nervous because she knows everyone is looking at her. My advice to … Read More

Presentation Coaching: Tips for Self Coaching

When I train and coach presenters, I often observe an automatic self-talk after the presentation has been delivered. I hear, “That was awful, I screwed up…I should have done….” The focus of attention is immediately on mistakes and what didn’t work from their perspective. It’s next to impossible to build confidence from this mental position. Harsh, self judgement sets us up for more of the same in the future.

One of my objectives in coaching presenters is to help them break this pattern of ‘beating ones self … Read More

Performance Anxiety is Nasty

Do you get the shakes and quakes, stomach flips and painful mental images of crashing and burning during your business presentations? If so, you’re in good company. Performance anxiety and stage fright are as common for actors, musicians, athletes and comedians as it is for business professionals.

In an UPFRONT Persuasion Through Presentation skills workshop this week, a senior executive confided that he never knew when stage fright would rear its ugly head. He even named this pesky intruder his “gremlin.”

Performance anxiety can … Read More