Partners in Performance Blog

Presentations that Persuade: Stories Drive Action!

A guest post by Dr. Patsi Krakoff, author of the blog WritingontheWeb.com and writer/editor of Content for Coaches and Consultants.

Presentations can be really good and still not generate any action from the audience. Why is content marketing and persuasion so elusive, and what can you do drive results, to set people on fire?

When it comes to making a presentation, most professionals start from their point of view. Of course, who wouldn’t?

“We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.”

While this business professional … Read More