Associates Drawing on the Depth and Breadth of Experience and Expertise

Partners in Performance Associates

The Partners in Performance associates draw on the depth and breadth of business experience and extensive training and consulting expertise. We bring formal certifications in Adult Learning and Development, Advanced Coaching, Neurolinguistic and Gestalt Psychologies and Strategic Change Management.

Tanja ParsleyJudie KnoerleGene DaleySue DeaconDave Paradi
Lynn BennettTony DiCaprioPeggy ClearlyJudy Dahm
Jennifer KutaSandy McMullenWilliam Smalley

Judie Knoerle

Course Designer and Business Consultant

Judi KnoerleJudie Knoerle, owner of Red Cup Learning, is the business partner of choice for a wide range of client projects for Partners in Performance. She specializes in sales and presentation development in both virtual and classroom settings. She is the author of the globally recognized presentation skills program, UPFRONT Persuasion™, and works closely with Partners in Performance to distribute this “Best in Class” program in webinar and classroom formats in Canada. Other programs she has designed and developed include Meetings UPFRONT, Present to the Top, and Rethink Your Slides.

Judie is an international business consultant, speaker, executive coach and seminar facilitator with a Master’s Degree in Educational Psychology and 25 years of sales experience.


Gene Daley

Business Consultant, Virtual Training Expert

Gene DaleyGene Daley is the resident guru for Partners in Performance in training our clients to deliver effective presentations and training programs in webinar format. He is highly sought after for his expertise in delivering highly interactive webinars with critical learning content. Since 2001 he has captured the critical best practices that are distinct for webinar instructional design, slide composition and facilitation. His unique expertise lies in his ability to effectively transfer these valuable webinar skills to others.

Gene is an independent consultant facilitating workshops and webcasts in the areas of Leadership, Teams, Sales, Global and Virtual Effectiveness. His work takes him throughout the Americas, Europe, Asia and India. He has a Bachelors and Masters degree of Business Administration. He also graduated from Hewlett-Packard’s Online Facilitation Certification program, “eLearning-on-Tap.”


Sue Deacon

Sue DeaconSue Deacon, proprietor of Learning Matters, is a ‘Trainers’ trainer’. Her career long focus and commitment has been to developing leading edge learning solutions that build capacity and create results. Sue has over 25 years of experience in training design, facilitation and coaching across a wide range of industries including High Tech, Financial Services, Insurance, Pharmaceutical, Automotive and Loyalty clients. Working with leaders from these sectors, she has enabled them to create realities that have been targeted and strategically aligned with both their corporate and personal goals.

The breadth and depth of Sue’s training expertise is valued by clients who look to Partners in Performance for trainers who specialize in leadership development, sales and presentation effectiveness, team building, customer service skills or sharpening negotiating skills. Sue supports the process from start to finish and demonstrates that individuals have the means and the capacity to succeed when given the tools, confidence and support to do so.


Dave Paradi

Power Point Effectiveness Expert

Dave ParadiDave Paradi is the guru on PowerPoint Presentation effectiveness. He is the author of “The Visual Slide Revolution,” selected as one of the Top 10 Business Books of 2008 by The Globe and Mail and is the co-author of two “Guide to PowerPoint” MBA-level textbooks. His workshops, books, videos, newsletter and podcasts help presenters transform their overloaded text slides into persuasive presentations. His five-step method for transforming overloaded text slides into persuasive presentations fills the void between presentation skills training and technical skills training for any professional who sells ideas, products or services.

Dave served five years as a National Director of the Canadian Association of Professional Speakers (CAPS) and was awarded the CAPS President’s Award for Distinguished Service in 2003. He holds an MBA from The Amos Tuck Business School at Dartmouth College in New Hampshire (1991) and a B.A.Sc. in Chemical Engineering from University of Toronto (1987). In 1998, he earned accreditation from York University in Toronto, Ontario, Canada in Facilitation and graduated from the Dale Carnegie Course.


Lynn Bennett

Certified Management Consultant and Executive Coach

Lynn BennettAs a certified management consultant and executive coach, Lynn brings to her clients both expertise and an engaging approach to strategic planning, organizational and leadership development and change management. Lynn understands that value and necessity of having the systems and processes in pace that will support the individuals within the organization achieve the desired outcomes in the most streamlined and fulfilling manner.

In addition, Lynn offers her clients facilitation and leadership/executive/team coaching services. Lynn is passionate about helping leaders and organizations realize their unique strengths and capabilities as a means of developing workable strategies to grow and thrive in today’s ever-changing environment. Her clients value her ability to balance a very clear and challenging mind with a highly constructive and pleasant approach which serves to engage both them and their teams in the process at hand, leading to break-through thinking. Lynn believes that by focusing on our strengths and managing our vulnerabilities we are able to unlock vast energy stores. These energy stores are needed to fuel idea generation, foster collaborative relationships and shape a bountiful future where all can flourish.

Serious about her profession, Lynn is currently serving as the President of the Institute of Certified Management Consultants of Ontario (ICMCO) and is an active member of the Canadian Association of Management Consultants (CAMC). She is also a member of the Yee Hong Centre for Geriatric Care Board of Directors, sitting as a member of its Human Resources Committee and chairing the Strategic Planning Committee.


Tony DiCaprio

Business Consultant and Sales Trainer

Tony is President of Strategic Action Group (SAG), a training and consulting firm which specializes in Organization Effectiveness, Sales Development and Leadership Development. Prior to S.E., Tony was President and General Manager of South Shore Broadcasting, owning and operating two radio stations in the greater Montreal area. After leaving the venture, he took on the responsibility of Vice President National Sales for a cross-Canada radio broadcasting network.

While at Québecor Publications, he supervised the advertising sales and marketing of the magazine Division. As General Manager of National Cablevision, he was responsible for the operations of a $10 million Profit Center.

He has also held key senior management positions in the Management Consulting field with such organizations as Hay Management Consultants and The Alexander Proudfoot Company. His areas of expertise include Sales, Sales Management, Leadership, Global and Cultural Effectiveness, and Continuous Improvement Management. His consulting experience has brought him to work in such industries as Banking, Media, Health Care and Pharmaceuticals, Petroleum, Telecommunications, High Tech, and Aerospace.

Apart from key projects in North America, he has worked on major international projects in Hong Kong and other Southeast Asian countries, the United Kingdom, Austria, Belgium, France, Holland, Italy Switzerland, Africa, and Saudi Arabia. He has designed and developed, as well as delivered, numerous training programs in various industries. He has also written several articles in Sales, Customer Service, Leadership, and Continuous Improvement. He is the author of “Interactive Selling, a Relationship Approach”, as well as the author of record for the French version of the Wilson Learning publication entitled, “Win-Win Selling”, or “Vendre Gagnant-Gagnant.”

Tony is fluent in three languages, has an undergraduate degree in Communications and post-graduate degree training at the doctoral level in organizational effectiveness and communication. He is often called upon to deliver keynote speeches at management and sales conventions on such topics as Leadership, Customer Service, Sales Competitiveness, Differentiation, and Organizational Effectiveness.


Peggy Cleary

Leadership, Organization and Human Resources Development

Peggy ClearyPeggy is a management consultant with more than 26 years of corporate and consulting experience, including a significant record of achievement in Strategic Human Resource Management. She specializes in leadership effectiveness, organization development, and strategic planning and has a depth of expertise in facilitating Partners In Performance’s proprietary process, the Organization Alignment Roadmap (OAR)™, a framework for implementing critical initiatives, achieving plan and accelerating results.

Through her previous corporate experience as Director of Human Resources with a UK based multinational drug company, she gained substantial human resources and strategic change management expertise. In 1994, she joined Western Management Consultants and focused on managing the human resource and cultural aspects of change, and on developing and implementing progressive human resource services in her client organizations. Since 1999, she has been an independent practitioner in organizational development, human resources and leadership coaching.

Peggy has a BA in Comparative Religion and Humanism, holds a diploma in Adult Training and Development from O.I.S.E., is a graduate in Gestalt psychotherapy of the Gestalt Institute of Toronto, and has completed the BCoach Systems, LLC advanced program in business coaching. She is accredited by the Hay Group to assess, train and coach Emotional Intelligence in Leadership.


Judy Dahm

Leadership Coach and Communications Trainer

Judi DahmJudy is a leadership and communications specialist and has expertise in employee and customer satisfaction measurement. She is a dynamic facilitator, and is also a coach and a professional speaker with over 20 years of corporate experience. Her focus is on leadership development, specializing in communications, leadership and team building. Judy was one of Partners in Performance’s first licensees trained to deliver UPFRONT Persuasion™ through presentation.

Judy’s previous experience includes five years in non-profit organizations and 20 years with Xerox Canada, in a variety of capacities. At Xerox, in various locations across Canada, her role was predominately in sales, management and people development. In Judy’s current role, she is able to bring her blend of human and business management qualities to assist her clients.

Judy’s clients include executives, managers and individual contributors from across North America in the financial services, government and technology sectors as well as small business. Judy holds a BA in Psychology from the University of Calgary, and is currently enrolled in the Master’s Program at the Adler School of Professional Psychology.


Jennifer Kuta

Business Consultant and Sales Trainer

Jennifer KutaJennifer Kuta is an independent business consultant and trainer with more than 21 years of experience in selling, facilitating and coaching within the financial services industry. She offers two workshops, Outbound Selling, a unique approach to inside sales and sales support training, and Authentic Service, a customer service program that simplifies the process to fully satisfy customers, creating customer loyalty. In addition, she is licensed to deliver UPFRONT Persuasion™ through presentation, a program helping participants to make concise and compelling presentations.

Jennifer began her career in the financial industry as a licensed insurance agent, and moved to financial services sales at MRS Inc. (a subsidiary of Mackenzie Financial Corporation). Formerly a Senior Manager of the National Sales Desk, Jennifer’s team achieved 120% of their business development targets for three consecutive years. In this role, she developed outbound call standards as a benchmark for evaluating performance, conducted call-coaching sessions and developed the first centralized system to track and report all sales activities. In addition, she designed and implemented monthly call campaigns and quarterly contests to maintain focus and motivation.

Jennifer is a graduate of University of Windsor’s communication program and as a committed believer in continuing education, she has completed the Canadian Securities Course, the Investment Funds Institute of Canada Course, and the Train-the-Trainer certificate from Freisen, Kaye and Associates.


Sandy McMullen

Leadership Assessments, Coaching, Artist

Sandy McMullenSandy offers a unique combination of professional coaching experience, expertise in the wide range of assessment tools and a strong reputation as a professional artist. Sandy creates safe, open, inviting and creative environments that allow people to bring their passion, insight and innovation to the table. As an associate of Partners in Performance, Sandy has helped clients add the impact of a visual anchor to the process of identifying their Vision, Values and Mission.

Since 1996, Sandy has used assessment tools to help individuals and teams identify their strengths with a focus on designing and implementing outcomes that are actionable and that align individual and organizational goals. As well as the practical application of well respected tools, Sandy offers innovative ideas such as her Insights Portrait process which elicits and depicts an individual’s gifts and talents in a one of a kind abstract painting which is accompanied by one page description.

Sandy’s background is diverse. She is certified as a Master Practitioner and Trainer of Neurolinguistic Programming. She is accredited by the Hay Group in the use of their Emotional Intelligence 360 assessment. As well as being accredited in the MBTI, Sandy is certified in the Enneagram (a model of nine motivational strategies) and qualified in the Reiss Desire Profile (based on research in motivation). Sandy’s coach training includes completing training with the Coaches Training Institute and obtaining her Certified Business Coach designation through the International Consortium of Business Coaches. Sandy was the recipient of the PRISM Award for organizational coaching in the Greater Toronto Area.


William H. Smalley

Sales and Marketing Trainer and Consultant

William H. SmalleyWilliam H. Smalley is President of Smalley & Company Inc., a consulting and training firm that provides services and support to clients in business strategy, marketing, sales process management, and business development. As an associate of Partners in Performance, he brings broad experience in business planning, business and consumer marketing, and domestic and international sales. He has also taught marketing and professional selling at the college level and he is an experienced seminar leader, coach, and accredited trainer with the Canadian Professional Sales Association.

His corporate experience includes management positions with Canadian Gypsum Company, United States Gypsum International Division (as Export Manager – Saudi Arabia), Mediacom (Canada’s largest outdoor advertising Company), LePage Ltd., Gall Advertising, and Certainteed Corporation (where he managed Canadian operations for the Insulation Division of this major US producer of building products). From 1994 to 1997 he was President of IDC Telecommunications Canada Inc., one of the first companies to introduce marketing programs using prepaid long distance calling to the Canadian market.

More recently William has provided strategic marketing and business development services for a variety of clients including the NTN Interactive Network (Canada’s only digital satellite television network broadcasting to the hospitality industry), the Canadian Outward Bound Wilderness School, Turk Event Consulting (the Toronto Rock Lacrosse Club, the Niagara Film Festival), The Pettit Group Inc., (Konica Minolta), and Synergi Global Travel Management Canada. He has delivered keynote seminars and training to other clients including the Toronto District Health Council, Timberland Canada, Stanfield’s, Karl Storz Endoscopy, and AMJ Campbell Van Lines.

William is a member of the Canadian Professional Sales Association, the American Marketing Association, and the Strategic Leadership Forum, and has served on the Marketing Advisory Committees of Humber College, The Canadian Outward Bound Wilderness School, and Theatre Ontario. A former army reservist, he maintains a lifelong interest in military history and strategy and continually finds relevant applications for business situations. He holds a Bachelor of Arts Degree from the University of Western Ontario, an Executive MBA from the Rotman School of Management, University of Toronto (with a first in class in marketing), and a Certified Sales Professional Rating (with distinction) from the Canadian Professional Sales Association.