LinkedIn for Sales Leaders:
5 Strategies for Results

My research tells me that leveraging LinkedIn yields significant sales results. I am working with Kristina Jaramillo and her partner Eric Gruber of GetLinkedInHelp.com to help me execute a focused plan for LinkedIn. Their approach is strategic and that’s what resonated with me. This guest post written by Kristina speaks to the importance of having a strategy for social selling.

Guest Post By Kristina Jaramillo

I’m sorry to say – but most sales leaders on LinkedIn do not have a strategy. They have a shopping list of tactics that need … Read More

Referral Tips: How to Ask a Client for a Great Lead

This is the third post in a series on referral marketing. In our first post, 3 Reasons You’re Not Using Referral Marketing for New Leads, we explored how our mindset gets in our own way. We then focused on when to ask a client for a referral and the importance of specificity. In this post we’ll look at how to ask a client for a referral, so that it actually turns into a great sales lead.

Early in my career, I used to marvel at ‘Susie’ who was consistently the top … Read More

Ask for a Referral from Your Client: Have Good Timing & Be Specific

When is the best time to ask for a referral?

When you have delivered value and have demonstrated your abilities to impact behaviours and results, then you have earned the right to ask your client for a referral.

This can happen any time during a client engagement:

When you’ve delivered a great idea When you’ve had a great consulting session When they express appreciation for your work Most certainly the end of a successful project is a natural moment to ask

You would never forget to send a client the invoice … Read More

3 Reasons You’re Not Using Referral Marketing for New Leads

The most streamlined source of new business is to develop opportunities with existing clients, including asking them for referrals.

Event marketing, email marketing, research marketing, social media marketing are all excellent strategies for getting new leads for sales. But by far, one of the most under-utilized source of new business: referral marketing.

According to a study titled “Referral Programs and Customer Value” (published January 2011 issue of the American Marketing Association’s Journal of Marketing), customer referral programs are indeed a financially attractive way for firms to acquire new … Read More